GDR born, .Net Art educated, Bauhaus trained, MIT Media Lab inspired, musically cultivated via UK + Japan.

Marcus Wendt's path from a 90s kid exploring underground internet art + experimental design to founding FIELD.IO reflects a life spent seeking spaces where old rules no longer apply.

He pioneers Creative Intelligence, building AI-powered brand systems that live, learn & surprise for Nike, Chanel + IBM.

When not reimagining how brands connect with people, you'll find him ultra-distance racing + remote explorations—still chasing uncharted territories, just with different tools.

Bio

I founded FIELD.IO in 2009 on an instinct: creative intelligence would fundamentally transform how brands connect with people. Today, we're making that vision real through AI systems that develop intuition and respond like living things.

From our early generative art experiments to dynamic brand systems powered by spatial AI, we've spent 16 years exploring what happens when intelligence meets imagination. Our work has earned recognition from Nike, Chanel, IBM, and other global brands seeking to move beyond static identities to systems that learn, adapt, and surprise.

I lead a global team of creative technologists, designers, and strategists united by a simple belief: where others see technology as automation, we see it as a creative medium capable of emotional resonance. Every project is both a technical challenge and an opportunity to create experiences that feel alive.

My approach was shaped by witnessing transformative moments—from the Berlin Wall's fall to exploring uncharted territories by bicycle through the Atlas Mountains. These experiences taught me that the most interesting work happens where old rules no longer apply. Now I help brands discover their own uncharted territories through:

Generative systems that evolve with their audiences

• Real-time storytelling that responds to context
• Spatial experiences that blur physical and digital boundaries
• AI that enhances rather than replaces human creativity

We're not just building the next generation of brand experiences—we're reimagining how brands exist in a world where everything is connected, responsive, and alive.

When not exploring remote landscapes, I'm based in London with my wife and three wonderful children.

Vita

Marcus Wendt b. 1982, Schwedt (Oder)

FIELD.IO, Founder, Designer, Creative Director

2008 — Present

Member of Alliance Graphique Internationale

2019 — Present

Kunsthochschule Kassel, Germany

MA Visual Communication with distinction

Prof. Joel Baumann (Neue Medien), Prof. Bernard Stein (Graphic Design)

2003 - 2009

FIELD.IO

Established in 2009, FIELD.IO is a globally-renowned design and innovation studio that fuses creativity with technology to build future-facing brand identities, experiences, and immersive storytelling. With clients that include leading technology, retail, luxury, and design companies – alongside global cultural institutions and exhibitions – FIELD.IO uses emerging technologies to craft captivating experiences, fluid and responsive brand systems, immersive retail spaces, and live digital storytelling.

→ www.field.io

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